Case Study: Building an Active Future
Gateshead Councils’ £36m Building an Active Future programme has been a three year project to develop and rebuild leisure facilities within the borough, giving residents access to top class facilities and encouraging fitness and well-being.
Working direct with the client and following a competitive pitch, we were awarded the contract to develop and implement a signing strategy to be rolled out to all the sites — two brand new leisure centres at Blaydon and Heworth, and three fully refurbished centres at Gateshead, Dunston and Birtley, all of which feature state of art swimming pools. This was then carried out to several smaller refurbishments including an indoor bowling centre and football pavilion and a new reception, changing and hospitality centre at Gateshead Stadium.
Our remit was to develop a scheme which would be put into each building as the construction work was completed. The scope of work covered wayfinding and the identification of facilities, entrance information (opening hours, smoking policy and CCTV), pool safety signs and policy statements. We were asked to supply robust specifications, suitable for use within high use public facilities and capable of withstanding the additional demands of a chlorine-based environment. All of the Councils projects have a strong emphasis on access for all and our proposals were evaluated and then assessed on completion by the Gateshead Access Panel.
About three months prior to each buildings completion, we met with the client and went round the facilities, establishing how they would operate and what signs would be required. We then prepared and submitted a full schedule of signs, including locations and fixing positions for feedback and sign off. Throughout this process the client remained committed to presenting information consistently and to a high quality specification.