Interior Wayfinding | The Fire Station, Sunderland

The opening of The Fire Station in Sunderland sees the conversion of the city’s Old Fire Station into a new music and arts hub. The project is a key part of Sunderland’s bid for the City of Culture 2021.

Collaborating with the Sunderland-based design agency, Courage Creative, we developed an interior wayfinding scheme promoting the fact that the newly renovated and refurbished building is inclusive for all.

We used a new, large-format frame system with matt acrylic faces throughout The Fire Station, just one of our ideas to display direct-to-surface print in a more architectural style.

The frame system offers a fresh, modern take on the traditional foamex or dibond options and marries Courage Creative’s brand vision – with its clear colour contrasts and bold framing – to the simple square format.

The new signage provides visitors to The Fire Station with printed graphics, together with both tactile signage and Braille.

Sarah’s contribution has been invaluable. Studying the perceived journey through a building, spotting key points of necessary information, optimising visibility and meeting accessibility guidelines are all essential processes that can’t be underestimated. The materials used matched our vision and complemented the space perfectly.

Tim Murphy, Creative Director at Courage Creative

left: door and lift signage features tactile and Braille graphics; middle: typical corridor treatment; bottom: lift directory corresponds with button design

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