Oxford Approval

I am pleased to announce that…“wayfinding” has finally been accepted and is now present in the Oxford English dictionary !

Wayfinding specialists and sign geeks salute and join me in the celebration of this profound moment.

Included in the new word lists of December 2015, wayfinding has been defined by the SEGD (Society of Experiential Graphic Design) as  ‘information systems that guide people through a physical environment and enhance their understanding and experience of the space’  Then going on to specify the importance of wayfinding in ‘complex built environments, such healthcare and educational campuses and transportation facilities.’ Three ticks for Picto !

Paul Arthur was the man in question, who has been credited as the first person to use the term ‘wayfinding’ and the word we don’t use here.. signage (although we have now started to, thanks to SEO !).

We just want to say a huge thank you to our friends at Endpoint for leading this campaign forward.

See link to the Oxford Approval:

See ‘wayfinding’ definition by the SEGD:

Discover Paul Arthur himself:

(For those interested, Endpoint’s original blog if you wish to have a mooch):

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