The Mind of a Wayfinder

Ohio based designers Studio Graphique set themselves the challenge of defining how a wayfinders brain works as part of white paper they published on demystifying the discipline of wayfinding.  The result is the fascinating image above.  I think they got it spot on !

  • David Mearns

    Reply October 20th, 2011 12:19 pm

    Sarah, this looks like my head now with my current thought process…
    Very interesting though, i always say to people when designing a sign, or even the location of a sign “you have to cater for all types” and this certaily does.

  • Labelfreak

    Reply October 20th, 2011 2:00 pm

    Can agree with all but exorcist!!! LOL!

  • Jus Hobbs

    Reply October 20th, 2011 5:58 pm

    LOVE THIS! – cognitive = cleva! 😉

  • Lisa Edgar

    Reply October 26th, 2011 1:15 pm

    Very interesting way of thinking about how people read and process visual media. We know that people cannot process everything they read so they become ‘cognitive misers’, i.e. they only read what they think they need to based on pre-conceived assumptions and impressions. I guess this could be quite important for signs – you want people to process the important bit before they switch off thinking they know what you are trying to tell them. We also believe that older people are likely to employ different parts of their brain compared to younger ones.

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